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Strategic Plan

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Honoring our legacy, shaping the future

Our strategic plan sets the direction for Minnesota PBS as we continue to evolve, honor our deep roots in the community, and embrace new possibilities. We aim to blend the nostalgia of our nearly seventy-year history with bold, innovative steps that ensure we remain relevant, trusted, and impactful now and in the future. 

By focusing on deepening our connection with viewers, providing critical public affairs information, fostering a thriving workforce, and evolving our business model, we will solidify our place as one of the most trusted public institutions in the country. We are committed to serving our community through high-quality, accessible, and engaging media that informs, entertains, and inspires. 

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Our Priorities

Know and Grow Audiences

Rooted locally, reaching nationally

Increase Community Impact

A legacy of trust, a future of connection

Ensure Financial Sustainability

Fueling our mission, sustaining our future

Enhance Organizational Resilience

Prepared for change, poised for growth